The Joe Andruzzi Foundation is a roll up your sleeves and get 
to work nonprofit. Former New England Patriot and cancer 
survivor Joe Andruzzi and his wife Jen began the foundation six 
years ago with a two-fold mission: to fund research for pediatric 
brain tumor cancer and to offer financial assistance to families 
with their monthly bills while in treatment. They continue to grow 
in leaps and bounds.

The Flaunt it for a Cause campaign was orchestrated 
to raise awareness and, specifically, sell the fundraising book 
Don’t Lick your Friends, a hilarious compilation of kid-isms.

This project was organized as a collaboration with Marketing 
Unzipped. In keeping with the tone of Andruzzi’s (Up)Beat Cancer 
branding, we photographed scores of good sports willing to “wear 
the pink” at the MegaBusiness Expo, held at Gillette Stadium. 
Who knew helping a cause we believe in could be so fun! The 
corresponding Twitter campaign enjoyed huge success.

Flaunt It For A Cause 
joeandruzzifoundation.org
marketingunzipped.com

Our give back


Helping organizations in our local area has always been a part of who we are and how
we do business. We work with local nonprofits that support our friends and neighbors.