Dedham Medical Urgent Care Center

Brand launch: visual identity, color story, brand standards,
strategic campaign development, design and implementation.

Two renowned healthcare providers created an affiliation to open an Urgent Care Center south of Boston. This effort represents the first foray into the urgent care field for both organizations, and the brand launch required a unique identity in a heavily saturated market.

We’ve worked from the ground up to launch this brand through
in-depth research, distinct branding and a vibrant campaign. The differentiator is each patient will be seen by a Board Certified emergency medicine physician. This credibility played directly into the theme we developed:

Two great reputations. One great urgent care.