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The Joe Andruzzi Foundation is a roll up your sleeves and get to work nonprofit. Former New England Patriot and cancer survivor Joe Andruzzi and his wife Jen began the foundation six years ago with a two-fold mission: to fund research for pediatric brain tumor cancer and to offer financial assistance to families with their monthly bills while in treatment. They continue to grow in leaps and bounds. The Flaunt it for a Cause campaign was orchestrated to raise awareness and, specifically, sell the fundraising book Don’t Lick your Friends, a hilarious compilation of kid-isms. This project was organized as a collaboration with Marketing Unzipped. In keeping with the tone of Andruzzi’s (Up)Beat Cancer branding, we photographed scores of good sports willing to “wear the pink” at the MegaBusiness Expo, held at Gillette Stadium. Who knew helping a cause we believe in could be so fun! The corresponding Twitter campaign enjoyed huge success. joeandruzzifoundation.org |
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